Archive for May, 2008
This Best Looking Man In Brisbane Competition has really gone too far!
I have been preparing for the roll out of my business plan to take my company from a boutique marketing company into a medium sized consulting firm. Last year I decided to some what childishly start optimizing this website for the keyword “best looking man in Brisbane”. Peter Newsome from SiteMost discovered the competition and also started challenging for the keyword term. Soon several other Brisbane Search engine optimization professionals were competing for terms such as best looking guy in Brisbane, coolest guy in Brisbane (harder than you think in summer) and sexiest man in Brisbane.
Most of the time now when people talk about what I do to their friends they do not mention the good work I have done for them, they straight away mention that competition. Although it is slightly cheesy to helps create the notion of what business is meant to be… fun! Since I never really monitor this site much I was astonished today when I plugged into into the Google Webmaster Tool and saw what came up.
Popularity: 82% [?]
What is Search Engine Optimization Really About?
I was reading the CEBIT site earlier today and it confirmed what I already knew, Search Engine Marketing is the fastest growing area of ICT. The simple fact is there are new incompetent Search Engine Optimization and Web Development firms starting every day. Even I receive the direct marketing materials that these start up firms are sending out. Good on them for engaging in aggressive marketing campaigns, I’m sure they are very effective. The sad thing is I have looked into a lot of these companies and a lot of them offer SEO and cannot even optimize their own web pages properly. Most of them offer web design and development and I can tell they are using web templates from Template Monster. Now I cannot do much more than basic web design, however I do not sell my services as a web designer. I do outsource web design projects and project manage them and I alway make sure I deliver more than I promise. Most of these new companies promise the world and deliver nothing!
End of Search Engine Optimization Company Rant
What is SEO really all about anyway? If you are just getting started, you probably think it’s about keyword research, optimization title tags, writing meta tags, producing great content and getting back links. That is what I used to think it was all about, now my view has been enlightened…
Popularity: 68% [?]
