Peter Laurent

Why are SEO’s trying to Rank For “Brisbane SEO”

Okay so I have finally made this web page into a blog, I know Social Media, whoop dee doo! I am really going to enjoy posting on this blog because there is no pressure too post daily or deliver “valuable” content to any body. That means I can post 17 times a day or once every 97 days and it doesn’t matter. If you are that way inclined feel free to Digg, Reddit, Del.icio.us or even Stumble Upon this web page.

Today I am going to talk about a few of my favourite topics namely, Search Engine Optimization, Domaining and keyword research. Domainers make there living of buying, selling and occasionally developing domains. The Domain Industry is based on three things Keyword Research, Traffic and Profit Potential. The Search Engine Optimization [SEO] Industry is based on three things position, position, position [just kidding] it is based on Search Engine Results Pages [SERPs], Traffic and Conversion. If you combine those three it leads to a happy customer, if you don’t the customer is left why they just spent all this money paying you for Search Engine Optimizing.

Domainer’s and Search Engine Optimizers [SEO's] are very similar in a lot of ways, both are highly lucrative professions, before require a great deal of skill and proficiency, both are intensely competitive and both rely on keyword research tools such as Word Tracker too make money. Domainer’s and SEO’s both rely heavily on measuring statistics and metrics too make their living.

That is why it caught me off guard to discover so many Brisbane SEO firms competing for the terms “SEO Brisbane” and “Brisbane SEO.” If you head across to Word Tracker and search for SEO Brisbane and Brisbane Seo you will find that absolutely nobody is searching for these terms. I am sure that of the few people that search these terms most of them are SEO’s [Search Engine Optimizers] themselves.

The reality is the the general public and most small and medium sized business owners have absolutely no idea what SEO is or stands for. So why would any SEO optimise their title tags for the terms “SEO Brisbane” and “Brisbane SEO” when nobody is searching for them. Would you hire these SEO’s? I wouldn’t trust an SEO with my website who cannot even look after the search engine marketing of their own website.

So Brisbane SEO’s its time to make some changes, either start raising awareness about what SEO is or adjust your Search Engine Marketing Strategy for your own firms before you start advising others. While Brisbane SEO might seem like a cool thing to rank for what’s the point if nobody outside the industry knows what it is.

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