Hijacking Peter Newsome’s Name
So it is true Google has given me a Double Indented listing for the keyword “Peter Newsome” a local Brisbane search engine optimization professional.
So lets talk about how my little known blog with only a few posts can get single and double indented listings in Google so quickly. I believe there are a few key reasons for this and it all seems back to it being search engine friendly. I would like to thank Robert Kingston from Branding Rant for hacking the hell out of the back end of Wordpress to make this and my other four blogs search engine friendly. I only wish that Robert would master Joomla, Drupal, OSCommerce and some other major content management systems I use as he truly is a master at this.
So here are the reasons this blog can effectively get quick search engine rankings:
- It’s a dot com and is over a year old.
- It leverages the power of social media to get quick listings by using Social Marker.
- It links out to authority blogs and reputable companies.
- It uses a plugin to separate the content posted on the front page with the content posted on the topic page, essential doubling the relevancy of the post content and halving duplicate content.
- It has search engine friendly title tags (& url’s from the user’s perspective)
- It breaks up content and focuses on optimizing each page for a small content area and number of keywords.
I believe the key one that most webmasters and search engine optimization experts do not focus on is focusing on a small content area and number of keywords. Most would rather spend their time on adjusting graphics, editing banner ads than writing new content.
The simple reason for this is one thing… Laziness!
Most believe it is easier to adjust the HTTP Headers, than to create more content, what they fail to take into account is that Google’s business model is run on “relevancy”, page rank and efficient content delivery. Your internal linking structure counts for a lot in determining relevance and page rank, and web sites are becoming more and more like networks with the home page being the Hub and the categories being the nodes.
For example if the site was askforajob.com you could break break the content up into these areas:
- Jobs
- Job Resumes
- Part Time Jobs
- Government Jobs
- Job Training
- Police Jobs
- Summer Jobs
- Work at Home Jobs
So rather than having one page for each of these areas and trying to optimize it for 15 different related long tail keywords on one page, then break these areas to into separate areas so if you were doing the Job Resumes page this would be a node with links to topics like:
- Job Resume Format
- Job Resume Examples
- First Job Resume
- Letter of Intent
- How to Write a Job Resume
- Cover Letter
- Tips for a Job resume
You could even taking these topics down another level and make them a node, the point is this is how you should be structuring your content. If you site and url’s are hacked to be search engine friendly this should work perfectly when it comes to Google indexing your content and effectively internal linking with a few social media and external links should effectively boost the search engine rankings of your content. If you were wondering if any one would search for any of these terms they are all gathered from Wordtracker’s Free Keyword tool.
Stay tuned, I have more juicy details coming your way in a few days!
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Comments
Which plugin separates the content posted on the front page with the content posted on the topic page?
Goodluck out-ranking Peter Newsome for his own name. Maybe once you have enough Authority on Peter Newsome, you’ll be able to ransom his name back to him.
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Fantastic posting, I love the way you divide up the content in the job site examples.